MARKET INTELLIGENCE
Assignment
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Determine market size, segments, growth rate, trends, competitive landscape and business opportunities in key international geographies
Challenges
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Sparsely published secondary information
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Unreliable data from public and private sources
Strategy
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Identify KOLs, key players, competitors
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Primary research to generate qualitative + quantitative data, SWOT and PESTLE Analyses, Porter’s Five Forces
Implement
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Design targeted market intelligence study utilizing a predictive analysis model
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Market share and value analysis.
Problem
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Language and time difference
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Determine market value and business opportunities
Solution
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Utilized GCN members for local market intelligence
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Built valuation and market opportunity assessment models
Outcome
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Actionable intelligence provided key insights and enabled successful entry in new markets focusing on competitive and commercial advantages